A Dynasty for Over Four Centuries...

In 1526 Mastro Bartolomeo Beretta (1490 – 1565/68)
of Gardone received 296 ducats as payment for 185
arquebus barrels sold to the Arsenal of Venice. Already
in production in the early 1500s, Beretta products were
chosen by the highly discriminating Republic of Venice
because of their excellence. As the Beretta name became
synonymous with uncompromising quality, design,

Dynasty for Over Four Centuries...

In 1526 Mastro Bartolomeo Beretta (1490 – 1565/68)
of Gardone received 296 ducats as payment for 185
arquebus barrels sold to the Arsenal of Venice. Already
in production in the early 1500s, Beretta products were
chosen by the highly discriminating Republic of Venice
because of their excellence. As the Beretta name became
synonymous with uncompromising quality, design,
materials, construction and
performance, word spread beyond
the Italian borders, establishing a
tradition that has carried over,
uninterrupted, through fifteen
generations of Berettas. The trade
secrets and attention to detail
Jacopo (1520/25 – ...) inherited
from his father Bartolomeo were
passed on to his own son Giovannino
(1550 – post 1577), then to his
grandson Giovan Antonio (1577 –
post 1649) – on and on from one
century to the next.

In the early 1800s Pietro Antonio
Beretta (1791 – 1853), in spite of
difficulties arising from constant
wars and foreign domination, traveled
throughout Italy to demonstrate the
superior quality of his products and
collect orders. Pietro Antonio’s son
Giuseppe (1840 – 1903) continued
the arduous effort begun by his father,
creating new opportunities for the
company through international
distribution.

In the early 1900s Pietro (1870 – 1957)
took the Company reins, introducing
modernized manufacturing methods,
many patents for mechanisms and
simplified construction, consequently
establishing Beretta, the first Italian
firearms maker, as one of the most
modern firearms production facilities
in the world. The modernization
process was continued by the sons
Giuseppe (1906 – 1993) and Carlo
(1908 – 1984), securing the Company’s
multinational character with commercial and production activity in numerous European countries and the
United States. These efforts created successful ventures in the military, law enforcement and private
sectors.
Beretta Today
Today, under the leadership of Cav. Ugo Gussalli Beretta (center) and his sons, Franco (left) and Pietro
(right), Beretta embarks on the 3rd Millennium with the benefit of centuries of experience. That experience,
combined with investments in technology, organization and growing product lines, has prepared Beretta for
the demands of the global market of the 21st century. For more information about the history and heritage
of Beretta, please visit our Beretta International website at: http://www.beretta.com.
Doing Business with Beretta U.S.A. Beretta U.S.A. solicits and encourages small and small disadvantaged
businesses to compete for our subcontracts. Review our policy online
AT The Gun Place Online
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